When you have a piece of art, the value is determined by what people are willing to pay for it. And nowhere was this more evident at the time then with NFTs, which were were becoming more of a gateway between digital and physical experiences. So the questions kind of merged: What is the value of an idea? What can you really offer up as additional unlockable content with NFTs? We wanted to find out.

What did we have that we could sell? Oh yeah – a pile of amazing ideas.

It’s pretty common in this industry, show three ideas, one is chosen, and the others are left behind. Or you work with your clients on a great idea, but then the clients change and they want to make their own mark.

Our goal was to bend the boundaries of what’s possible, find homes for some of these ideas, and to reach clients who might need a quick and good solution with some of these bespoke creative packages.